Hospitality has long been a vital part of New Hampshire’s economy. Typically employing almost one in ten people in the State’s workforce, creating avenues of opportunity for many in the varied environments that comprise the industry, serving as the scaffolding that showcases New Hampshire’s natural beauty to its citizens and to the world, and also contributing vital revenue to the State. Yet, year-over-year, few groups within the New Hampshire workforce have faced more significant challenges than those in Hospitality. Even now, with unemployment easing across the State and across the nation, and vaccines becoming more available, employment in this sector is still down by nearly 20%, and some components of the industry—like accommodations—are still seeing job losses greater than 40% compared to last year’s level.
Through all of this, the New Hampshire Lodging & Restaurant Association (NHLRA) has been a lifeline to those in the industry. Throughout the past year, representatives from NHLRA have served on the Governor’s Economic Re-Opening Task Force and they have partnered with New Hampshire Travel & Tourism to create Rally for NH Restaurants, a grassroots campaign to promote restaurants and highlight ways the community could support restaurants through the winter months. They have been a critical intermediary to businesses, many of them small and independent, helping to identify and match those businesses to resources made available through myriad federal relief programs. NHLRA also launched the New Hampshire Hospitality Employee Relief Fund, raising nearly $350,000 and providing grant support to more than 750 individual employees affected by the pandemic.
None of these efforts comes as a surprise to us, because the NHLRA has long been a valued partner of Granite State College, teaming up to create professional development programs that strengthen the hospitality workforce and create opportunities for professional growth that can turn jobs into careers and that can strengthen the industry. Through this partnership, NHLRA has been an advocate for the restaurant and lodging industry in New Hampshire, sharing expertise to co-create industry-valued curriculum from management to leadership, customer service, and conflict resolution to human resources and managing operations.
Every day, the NHLRA strives to improve the hospitality industry, whether it's bringing new business to its door, raising funds to support the industry, or supporting the next generation of industry leaders. Throughout the pandemic, they have actively promoted and made visible the ways in which New Hampshire’s Hospitality businesses have adapted to the crisis, adopted safe practices, and found news ways to continue to support both their customers and their workforce.
For all of these reasons, Granite State College is proud to recognize the New Hampshire Lodging & Restaurant Association as our 2021 Campus Compact New Hampshire President’s Community Partner Award.